E-Commerce Product
by Off the Cards.
Partner – Ivory
2022 – Personal Business
Brand Identity, Product Design, 3D Product Visualisation.
The Brand
Off the Cards is a brand that my business partner and I are currently establishing.
We aim to support the hosts of social gatherings who want to entertain their guests by helping them create fun experiences and memories.
The Project
The aim was to photograph our product for an e-commerce website.
By working with our suppliers “Ivory – Makers of Cards & Games”, I was able to design and visualise our concept before the physical prototypes have been delivered.
Product Design
As the product is a drinking game, I chose to design it with keywords “Playful“, “Party“, “Friendly” and “Fun” in mind. These inspired the fonts and illustrations of the game.
Fonts
3D Studio
To achieve such a photo-realistic look of my product shots, I have built a virtual photography studio in “Cinema 4D”. This allowed me to position lights, camera and products just like I would have done in a real photography studio.
Software used
Julius Aleksa 