2019 – Academic Project
Client – Wayland’s Yard (Cafe)
Motion Design, Advert Design, Branding
Whether you are catching up with friends, need a game changing brunch, want a quick caffeine fix before catching the train or just a place to work on your latest project, they have you covered.
This project was part of “Digital Design & Advertising” module in which I have been developing my typography, branding, advertising and graphic design skills.
Older students of my course, have re-designed the coffee cups that cafe uses for take-outs. Hence, my mission was to create a cinemagraph that would promote new design and raise brand awareness.
Due to COVID-19 global pandemic, the delivery of the actual tangible cups cups has been delayed and I couldn’t photograph them to make a traditional style cinemagraph.
At the time, the only asset that was available to work with, was the image of the final design shown above. Hence, I have decided to use that image and create a 3D model which I could use in my cinemagraph.
To showcase that the cafe is located next to the Foregate Train Station in Worcester, it made sense to place the cup next to the rail tracks.
As the concept of cinemagraph means that some parts of the images had to be moving in a loop and some stay still.
Therefore, I have added the steam coming out of the cup. This way, the image became eye catching and interesting to explore with your eyes.
When designing content for various brands, I always use moodboards because they help me define the tone of voice, colour palette and the overall mood that my content should also convey.